Hello Fresh

PROJECT GOALS

Hello, Fresh needed to deliver a digital campaign that included knowledge-based questions for their target audience. The questions were related to the delivery process and the health and caloric values of certain dishes.  The prize was 8 Free HelloFresh Meals  that was redeemable at the end of the quiz. The quiz was deployed without the need to sign-up, so as to be strictly part of a multi-channel campaign including print, social and TV.

OUR SOLUTION

Quiz Wizards delivered an 8 question quiz related to nutrition, food preparation, and general knowledge that the consumer possessed about the brand itself. The quiz was promoted on Social and via display ads.

RESULTS

Quiz Wizards increased sign-ups and new client acquisition in significant numbers.  Sentiment analysis answers were used to understand the current environment, and what future campaign messaging should look like.

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